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How do you make your website copywriting SEO- AND user-friendly?

Start with keyword research. Rather than using only key phrases that are popular, consider key phrases that inspire you and your branding goals.

Don’t repeat key phrases too often. Switch the words around. Find new ways to enrich these key phrases. 4% key phrase saturation is a good idea.

Keep site copy conversational. Those key phrases for search optimization will never crowd your content. The minute they do, revise and review.

Try these tips for your site copy, and you’ll create SEOetry in Motion.

Is website copywriting similar to print? Does anyone care? Not really.

In his recent post, Bob Bly explains how webinar attendees balked at his offline examples. They argue website copywriting isn’t akin to direct mail copywriting, They make a point. Bob has a better point. I have another one.

Online copywriting is similar to offline conversation. Here’s how…

We welcome visitors to our sites. We share our stories. We entertain. We inspire. We crack a joke. And we always hope to connect further. It sounds like a tradeshow pitch. It sounds like a first date. It reads like conversation.

Forget direct mail. Forget the debate. Go online. Open your pie holes.

Want to know the process? Here’s how it usually goes…

We begin your website copywriting project with a conversation. I ask questions. You share your story. I get to know your online brand.

Next, we make plans for your home page (and your entire website). During this process, I partner with your web designer to produce a site map and a wire frame layout. With these tools, I can start to write copy that fits.

Finally, I produce website copy for your home page. From headlines and hero boxes to bucket content and supporting copy, I create a focused page.

Want website copywriting for your home page? Let’s talk.

I’ve been writing web copy for a few years. It’s time to join forces with a like-minded web team. The right team is Blackwave Creative.

Blackwave Creative is an full-service branding agency that specializes in web design, online development and Internet marketing solutions.

As the go-to website copywriter, I contract with designers to create bold, breakthrough web content that yields results, revenue and brand value.

To learn more about Blackwave Creative, visit these blogs: Blackwave Creative; Blackwave Development; and Blackwave Solutions.