Is website copywriting similar to print? Does anyone care? Not really.
In his recent post, Bob Bly explains how webinar attendees balked at his offline examples. They argue website copywriting isn’t akin to direct mail copywriting, They make a point. Bob has a better point. I have another one.
Online copywriting is similar to offline conversation. Here’s how…
We welcome visitors to our sites. We share our stories. We entertain. We inspire. We crack a joke. And we always hope to connect further. It sounds like a tradeshow pitch. It sounds like a first date. It reads like conversation.
Forget direct mail. Forget the debate. Go online. Open your pie holes.
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