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	<title>Website Writer Carey Sessoms &#124; Blog</title>
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	<link>http://www.websitewriter.me/blog</link>
	<description>Website copywriting tips, tricks, trends and techniques.</description>
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		<title>Creating SEOetry in Motion</title>
		<link>http://www.websitewriter.me/blog/2009/11/06/creating-seoetry-in-motion/</link>
		<comments>http://www.websitewriter.me/blog/2009/11/06/creating-seoetry-in-motion/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 16:00:00 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://websitecopywriter.com/blog/?p=68</guid>
		<description><![CDATA[How do you make your website copywriting SEO- AND user-friendly?
Start with keyword research. Rather than using only key phrases that are popular, consider key phrases that inspire you and your branding goals.
Don&#8217;t repeat key phrases too often. Switch the words around. Find new ways to enrich these key phrases. 4% key phrase saturation is a [...]]]></description>
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		<title>Open Your Pie Holes</title>
		<link>http://www.websitewriter.me/blog/2009/10/30/open-your-pie-holes/</link>
		<comments>http://www.websitewriter.me/blog/2009/10/30/open-your-pie-holes/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 15:00:00 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://websitecopywriter.com/blog/?p=70</guid>
		<description><![CDATA[Is website copywriting similar to print? Does anyone care? Not really. 
In his recent post, Bob Bly explains how webinar attendees balked at his offline examples. They argue website copywriting isn&#8217;t akin to direct mail copywriting, They make a point. Bob has a better point. I have another one.
Online copywriting is similar to offline conversation. [...]]]></description>
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		<title>How I Write Your Home Page</title>
		<link>http://www.websitewriter.me/blog/2009/10/23/how-i-write-your-home-page/</link>
		<comments>http://www.websitewriter.me/blog/2009/10/23/how-i-write-your-home-page/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:00:00 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://websitecopywriter.com/blog/?p=76</guid>
		<description><![CDATA[Want to know the process? Here&#8217;s how it usually goes&#8230;
We begin your website copywriting project with a conversation. I ask questions. You share your story. I get to know your online brand. 
Next, we make plans for your home page (and your entire website). During this process, I partner with your web designer to produce [...]]]></description>
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		<title>Blackwave Creative Copywriter</title>
		<link>http://www.websitewriter.me/blog/2009/10/16/blackwave-creative-partnership/</link>
		<comments>http://www.websitewriter.me/blog/2009/10/16/blackwave-creative-partnership/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 15:00:00 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://websitecopywriter.com/blog/?p=66</guid>
		<description><![CDATA[I&#8217;ve been writing web copy for a few years. It&#8217;s time to join forces with a like-minded web team. The right team is Blackwave Creative.
Blackwave Creative is an full-service branding agency that specializes in web design, online development and Internet marketing solutions. 
As the go-to website copywriter, I contract with designers to create bold, breakthrough [...]]]></description>
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		<title>Avoid Periphrase Haze</title>
		<link>http://www.websitewriter.me/blog/2009/07/24/avoid-the-periphrase-haze/</link>
		<comments>http://www.websitewriter.me/blog/2009/07/24/avoid-the-periphrase-haze/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 23:17:20 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Website Copywriting]]></category>
		<category><![CDATA[Copy Editing]]></category>
		<category><![CDATA[Sentence Structure]]></category>

		<guid isPermaLink="false">http://websitecopywriter.com/blog/?p=45</guid>
		<description><![CDATA[“Get to the point.” If you’re like me, you appreciate clear, concise phrases.
How many words does it take to make a point? When you’re a website copywriter, less is preferred. That means periphrasis, the use of indirect writing, isn’t acceptable. Why? Shorter sentences test better.
When editing web copy, I notice (and change) periphrastic writing. For [...]]]></description>
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		<title>Trash Transitional Phrases</title>
		<link>http://www.websitewriter.me/blog/2009/06/26/connect-without-transitional-phrases/</link>
		<comments>http://www.websitewriter.me/blog/2009/06/26/connect-without-transitional-phrases/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 23:22:44 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Website Copywriting]]></category>
		<category><![CDATA[Copy Editing]]></category>
		<category><![CDATA[Sentence Structure]]></category>
		<category><![CDATA[Transitional Phrases]]></category>

		<guid isPermaLink="false">http://websitecopywriter.com/blog/?p=48</guid>
		<description><![CDATA[Do you overuse transitional phrases? I do did. 
As a website copywriter, I limit transitional words and phrases from any online copy I write or edit. In other words, I don’t overuse “in other words” or “moreover” to strengthen a good point. 
Unlike proven offline techniques of sales copywriting, adding transitional words and phrases doesn’t [...]]]></description>
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		<title>Content Theming for Website Success</title>
		<link>http://www.websitewriter.me/blog/2009/05/09/content-theming-for-website-success/</link>
		<comments>http://www.websitewriter.me/blog/2009/05/09/content-theming-for-website-success/#comments</comments>
		<pubDate>Sun, 10 May 2009 01:24:24 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://websitecopywriter.com/blog/?p=34</guid>
		<description><![CDATA[Picking the right keywords for your site is straightforward, but how well you present key terms presents a challenge. Your visitors don&#8217;t want to see lumps of competing terms on your home page. Neither does Google. Content theming is the answer. 
Content theming is the creation of a series of pages focused on one key phrase. [...]]]></description>
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		<title>Tweet Your Way to Better Writing</title>
		<link>http://www.websitewriter.me/blog/2009/05/08/tweet-your-way-to-copywriting-success/</link>
		<comments>http://www.websitewriter.me/blog/2009/05/08/tweet-your-way-to-copywriting-success/#comments</comments>
		<pubDate>Sat, 09 May 2009 00:18:18 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Website Copywriting]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://websitecopywriter.com/blog/?p=6</guid>
		<description><![CDATA[I&#8217;m a writer who digs microblogging. Whether it&#8217;s a tweet or a Facebook status update, I use this 140-character opportunity to maximize my social messages.
When crafting a tweet or an update—just like when writing an online banner ad or a landing page—my goal is to voice it with clarity and precision. I ask myself, &#8220;Is [...]]]></description>
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