June 26th, 2009
Do you overuse transitional phrases? I do did.
As a website copywriter, I limit transitional words and phrases from any online copy I write or edit. In other words, I don’t overuse “in other words” or “moreover” to strengthen a good point.
Unlike proven offline techniques of sales copywriting, adding transitional words and phrases doesn’t necessarily yield stronger connections with online visitors. Your Web 2.0 target wants information that’s clean, precise and digestible. Longwinded lines may harm conversion rates.
Phrases like “for example” and “in addition to” flow nicely, but do you need them? Are some transitional phrases clouding your messages? Want to find out? Remove them and test.
Let me know how well your new page performs.
Tags: Copy Editing, Sentence Structure, Transitional Phrases
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May 9th, 2009
Picking the right keywords for your site is straightforward, but how well you present key terms presents a challenge. Your visitors don’t want to see lumps of competing terms on your home page. Neither does Google. Content theming is the answer.
Content theming is the creation of a series of pages focused on one key phrase. This improve usability and enhance keyword value. This can help attract a specific target audience. It pleases web crawlers. Done smartly, it can even boost page rank.
Here’s how it is done. First, determine an ideal navigation item for each key phrase. Introducing a product to a new audience? Build a button for Key Phrase 101. When visitors click that button, they access a cluster of pages sporting one key phrase.
To boost your user experience and search rank using content theming, let’s talk.
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